The positioning of a website within the local search market it based largely on the inbound link structure of your website. In other words, how many links from other relevant websites are pointing back to your website and what is the subject matter of the content surrounding the inbound link. Although the elements the many facets of search engine optimization, local business owners should heavily favor the employment of inbound links for their Memphis SEO.

On-page optimization is of course important and without it, potential customers would have no idea what your website is about. Localized keywords should be within your website description as well as in your H1 title tags and your meta tags. However, the bulk of a properly implemented local SEO campaign will be focused in the area of off-page optimization and inbound links. For all intent and purpose, Google is nothing more than a large popularity contest. The website with the most votes wins the ranking competition and is awarded the top slot on the search engine results page.

Although inbound linking structure and the volume of the amount of links are heavily weighted within the Google algorithm, the age of a website plays an important part in determining ranking factors. Older websites have established credibility within the search engines over time simply because they are still there and functioning within the Google index. On the other hand, newer websites are not yet trusted by the search engines and are automatically hobbled by a new website penalty

However, over the course of a few months with new and fresh content added on a consistent basis, this penalty will begin to subside and favor will begin to show its face on the fledgling website as it gains trust and some authority within the niche. New, fresh and knowledgeable content will also establish credibility with visitors and many times bring interaction with visitors in the form of responses to your blog post. Google’s product is relevant and up-to-date information. They have gone to great pains to provide this product to their users and ad they want their users to have a good experience. This is why their algorithm is designed to make it difficult for just anyone to rank a website in the top slots of the search engines.

You inbound links however, carry the most weight and will determine if your website ultimately will make it to the first page of Google. Although the search engines require that inbound links be acquired naturally this is not always feasible for the website owner. Self promotion, although frowned upon is accepted within certain guidelines. The use of web directories and article directories are common resources employed by webmasters to generate interest in their websites.

The inbound links are not very strong but article directories that are favored in the eyes of Google and the other search engines can bring your website traffic. Not tons of traffic but enough to get you noticed. Commenting on blogs is another way to generate interest in your website and siphon off traffic from other websites. Always post relevant comments related to the subject of the blog and interact honestly and sincerely. The blog owner will appreciate your interaction and allow you to have a link back to your website.